Why did food volume recovery face risks in Iran? #food

The ongoing crisis in Iran is expected to disrupt the recovery of packaged food companies that were in the process of rebuilding sales volumes and profit margins. The crisis introduces new inflationary pressures and geopolitical instability during a fragile recovery phase. Consumers are likely to scale back discretionary spending or shift toward lower-cost alternatives as prices rise. This trend may lead to reduced promotional space for brands, inventory stress, and less predictable availability of packaged goods and ingredients across the regional supply chain.